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Sonic Branding for Fintech: Why Your App's Sound Is Part of Your Brand
Open your banking app right now. Send a payment, top up your balance, or just tap through a few screens. Notice the sounds — the confirmation tone, the notification chime, the subtle click as a screen transitions. Now ask yourself: did anyone design those sounds to represent your brand? Or were they picked from a default sound library by whichever developer happened to be building that feature? For most fintech apps, the honest answer is the second one. And that's a missed op

Sonus Aura
5 days ago4 min read
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