With over a decade of professional experience as a composer and musician, recording at iconic studios including Abbey Road and performing internationally, while composing music placed in major TV productions, global advertising campaigns, and premium digital experiences, he developed something rare: an instinctive, technical understanding of how sound makes people feel.

Not theoretically. Actually.
 

That expertise, combined with a genuine curiosity about brands, strategy, and what makes companies memorable, is what Sonus Aura is built on.
 

He founded the agency with a simple conviction: sound is the most underused asset in modern branding.

Most companies have invested heavily in how they look.
Almost none have decided how they sound.
 

That's the gap Sonus Aura exists to close.
Today, Edoardo operates at the intersection of sound and brand strategy.

His approach is rooted in a deep study of consumer psychology, brand equity, and the science of audio perception, bringing to every project both creative rigour and strategic intent.

Sonic branding, in his view, is not a creative indulgence.
It is the most underutilised lever in modern brand building.